L&Ds: Inspiring people is not your job. 🙅

Don’t get me wrong - inspiration is a powerful tool. But it’s not THE goal.

Inspiration is not an outcome.

Our real goal is behaviour change. Skill building. People doing their jobs differently than before. And inspiration alone doesn’t get us there.

Inspiration fades. It doesn’t survive contact with real life.

So what is our job?

To make people practice. With real problems. Under something that resembles actual pressure. During the course - not after it.

“Go try this at work” is not a design decision. It’s delegating what you need to do.

When people apply something in the real world, things get messy. They realise a concept doesn’t quite fit their context. If that happens after the course, they’ll quietly go back to their default.

But if it happens during - you’re still in the room. You can course correct, offer alternatives, help them adapt. That’s what increases the chances of learning actually surviving real life.

The measure of a learning program isn’t how people feel walking out.

It’s what they can do differently the next day. And the day after that.

Inspiration is where learning begins. Application is where it actually happens.

Stop designing for the buzz. Start designing for the behaviour.

That’s the job.